One link that never goes stale.
Plenty of projects have no website and do not need one. A domain, hosting, a newsletter tool and the afternoon it takes to wire them together is a lot of overhead for a game you wrote in a month. An entry does the same job: a permanent address, a description, your links, your images, and somewhere to post news.
The update log is the part people underuse. Every post you make goes out as a notification to everyone following the entry. That is a mailing list you did not have to build, host, or move when the platform you were on changed its mind.
A release note, a patch summary, a convention you will be at, a stretch goal hit - it all lands in front of the people who asked to hear from you. Then the badge on your own site sends new visitors back to the same page, where they can follow it too.
Post an update
Title, text, up to three images. It appears dated at the top of your entry, newest first, and readers can comment on it.
Followers hear about it
Everyone following the entry gets a notification. They chose to be there, so they are the people worth telling.
Edit it whenever you like
Managers edit the description, links, images and details from the entry itself. An editor checks changes before they go live, which is what keeps the shelf worth reading.
Take the badge with you
Generate a badge for your site, your itch page or your Discord. It points home and collects recommendations while you are busy with something else.